Zoom takes on Microsoft Teams with new team chat

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Zoom revamped its Slack and Microsoft Teams-style business communication platform, Zoom Chat, and renamed it Zoom Team Chat.

The web conferencing The giant, which has risen to prominence during the pandemic, is rolling out a collection of new features alongside the name change.

Many companies currently use Zoom’s free and paid video calling services in tandem with a collaborative hub product like Slack, but the new and improved Zoom team chat may change that.

Zoom Team Chat: New Incoming Features

Zoom will now allow you to share in-meeting chats in Zoom Team Chat, and also schedule meetings in chats or channels. This feature should be available to users by the end of the month.

“Team Chat brings messaging, file sharing, third-party integrations, video, voice, and whiteboard together in one place to simplify how you collaborate,” Janine Pelosi, Zoom’s chief marketing officer, explains in a blog post.

“When you need to elevate a chat conversation to a phone or video call or share an idea via a whiteboard, you can do it with the push of a button right in Zoom Team Chat.”

Team Chat, Pelosi reminds users, is “backed by our enterprise-grade security and reliability, giving remote and hybrid teams peace of mind knowing they can share information with confidence.”

Security is an area Zoom will need to work on if it is to compete with Microsoft Teams and Slack, given that it previously claimed to be end-to-end encrypted long before it actually was, and has also suffered a a number of other security scandals during the pandemic.

Corporate communications: a huge market

Zoom has added a host of new features to help compete with market leaders in enterprise/collaborative communication hubs, such as Slack. Slack has over 10 million users and is especially popular among high-income businesses, with nearly 80% of Fortune 100 companies By using it.

However, the userbase that Zoom will really want to rely on is Microsoft Teams, which reportedly has over a quarter of a million users on its books.

Zoom itself has 300 million active users, many of whom will also use Microsoft Teams or Slack alongside its video conferencing software – although the development of Team Chat looks like it could turn Zoom into an all-in-one product.

Will the new name serve its purpose?

So why did Zoom change the name of its product from Zoom Chat to Zoom Team Chat?

According to reports, the idea to change the name came about because users constantly confused Zoom Team Chat (the collaboration and communication product) with the chat feature you can use during Zoom meetings.

It’s an interesting move, not least because “Zoom Team Chat” isn’t exactly a clean break from “Zoom Chat” (it’s not like it’s been renamed Zoom Office Hub, for example).

Given the lengthy administrative aspects of a product name change, including all subsequent marketing and advertising, you would think Zoom would try to reduce the risk of them having to do it again.

With such minimal changes, it’s anyone’s guess whether this will resolve the confusion between the company’s two distinct but interoperable products. But as we have seen throughout the pandemic, the way Zoom can be seamlessly integrated into the existing digital infrastructure of almost any business, which puts it in good stead.

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