What do you think Microsoft will do with the Clipchamp video editing service?
When Microsoft announced its purchase of Clipchamp, our game publisher Jez Corden speculated that Microsoft could integrate Clipchamp into Microsoft 365 or Xbox Game Pass. Microsoft’s proprietary video editing options lag far behind the competition, so an infusion of Clipchamp technology could be a major boost for editing game clips on Xbox consoles or creating videos on Windows 11 PCs.
Buying companies are nothing new to Microsoft, but the way Microsoft proceeds after acquisitions differs greatly on a case-by-case basis. Sometimes Microsoft keeps a product running. Other times, it eliminates unique aspects of a business and integrates them into other Microsoft products. In some cases, Microsoft almost clones the main product of a business it acquires. This week’s poll asks you for your predictions on what Microsoft will do with Clipchamp.
In 2015, Microsoft acquired the popular Wunderlist to-do list app. Microsoft spent years creating Microsoft To Do, although the process took longer than expected. Eventually, Microsoft To Do achieved feature parity with Wunderlist, replaced the old to-do list app, and was integrated with Microsoft 365 and several Microsoft apps.
If Microsoft went the Wunderlist route, it would create its own video editing platform and slowly migrate people from Clipchamp to its new offering.
Mixer’s story is another story. To put it simply, Microsoft bought the booming game streaming service (then known as Beam), renamed it, and tried to keep it going for a while. Ultimately, Microsoft killed Mixer, leaving the streamers behind. While Mixer as a Service is dead, the technology Microsoft acquired through the Mixer acquisition lives on in other products.
Microsoft probably wouldn’t want to relive the drama of Mixer’s shutdown, but a similar outcome is possible. Microsoft may like some of the technologies that make video editing on the web easier, but doesn’t care about Clipchamp as a platform. Microsoft loves cross-platform technology that enables real-time collaboration and creation. He could remove anything he considers unique and valuable from Clipchamp and use it to improve other services.
Unlike Mixer, which only lived a short time after being acquired by Microsoft, Skype is still around. Microsoft bought Skype in 2011 for $ 8.5 billion. Skype is no longer the dominant video platform it used to be, but it hasn’t been killed off like Mixer. Microsoft has taken pieces of technology from Skype and integrated them into other products and services while maintaining Skype as its own communications platform.
By following a similar route with Clipchamp, the video editing service could live on. Meanwhile, Microsoft could take the best clips from Clipchamp and use them for functions like editing game clips in the Xbox app and collaborating on videos within teams.
There are times when Microsoft buys a business and largely leaves it to do its own business. Microsoft bought LinkedIn for $ 26.2 billion in 2016 and, for the most part, left it alone. Microsoft has integrated LinkedIn with some of its other services, such as Outlook, but LinkedIn hasn’t made any drastic changes or been replaced by a competing Microsoft product.
This sort of outcome seems unlikely for Clipchamp, as it is nowhere near the size of LinkedIn.
In your opinion, what future for Clipchamp? Let us know in the poll above and explain your thoughts in the comments below.