Tinuiti’s decade-plus partnership with Microsoft Advertising is rooted in high-level collaboration, creative troubleshooting, and both the transparency and communication necessary to drive high-performance results. As a result, Tinuiti solidifies its position at the forefront of the ever-changing world of digital advertising where it continues to solve clients’ complex business problems.
Obele Brown-Westdirector of solutions at Tinuiti, said: “It is an incredible honor to be named Microsoft Global Agency of the Year, an accolade that underscores Tinuiti’s commitment to excellence, efficiency and accelerating brand performance for our client partners. As the largest independent brand performance marketing agency, we have the unique ability to make our own decisions, act quickly and continually reinvest in the two most essential resources we need to grow brands. our customers: people and technology. Since Tinuiti has been an agency, Microsoft has been there every step of the way. This award is a testament to our deep-rooted and truly collaborative relationship, a partnership that remains essential to the growth, innovation and continued success of Tinuiti.
Heidi TrunkDirector of Global Partner Marketing, Microsoft Advertising, said: “Microsoft Advertising is honored to present Tinuiti with the Global Agency of the Year award. The quality of this year’s partner nominations was extraordinary, inspiring us with their incredible contributions to the industry, their dedication to growing our their customers and their unwavering commitment to partnership. We are proud to celebrate our global winners for their extraordinary work in 2021, and we look forward to the impactful work we will do together in the year ahead.”
Specifically, Tinuiti’s long-term partnership with Microsoft provides a powerful expansion tool for customers looking to become global brands and international players. Country-specific market intelligence, translation services with a localized approach, and operational and logistical consultations focused on demographic preferences set the stage for international expansion. Due to the integrated nature of the partnership, Tinuiti also benefits from invaluable visibility into key industry insights, including determining which countries and international markets to target next. A notable success story is Tinuiti’s customer partner Etsy, an American e-commerce company and household name, which has successfully expanded into five international markets (Australia, Canada, Germany, France and UK) and cash.
The performance of Smart Shopping advertising campaigns also highlights the possibilities offered by Microsoft Advertising. Tinuiti’s smart shopping ads far outperform traditional shopping ads and, more specifically, leverage automation for high-impact efficiencies and incredibly agile strategy shifts.
Key to the success of this partnership is Tinuiti’s exclusive and award-winning technology, mobius. This suite of AI-enabled marketing intelligence and media enablement technologies unifies data sources in an ecosystem where data is interconnected, empowering Tinuiti and Microsoft teams to leverage a truly integrated.
Earlier this month, Tinuiti celebrated its appointment as PacSun’s paid media agency. The appointment marked the first time that PacSun would officially focus on full funnel marketing – tasking Tinuiti with creatively enhancing brand presence through a full funnel media approach that unites sequential customer-centric journeys across every digital touchpoint.
Tinuiti’s recent accolades follow two high-profile acquisitions last year. In 2021, Tinuiti acquired the Amazon-specialist agency, Ortega Group, to create the most robust full-service Amazon and Marketplace program in the industry, as well as a digital streaming agency, Bliss Point Mediawho transformed Tinuiti into the largest independent streaming/OTT media buyer in the United States
Since 2017, Tinuiti has experienced rapid expansion, sevenfold and welcoming almost 700 new employees in the last 12 months alone. With a workforce of nearly 1,100 employees, the agency experienced an unprecedented 59% year-over-year increase and is continue to hire for multiple roles across divisions to keep pace with growth. To learn more about the culture of Tinuiti, please visit https://tinuiti.com/culture/.
Tinuiti is the largest independent performance marketing company on Streaming TV and the Triopoly of Google, Meta, Amazon, with over $3 billion in digital media under management and more than 1,000 employees. With industry-leading expertise in search, social media, Amazon and marketplaces, addressable TV and mobile apps, CRM and email marketing, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti’s performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media enablement technology – mobius. For more information, visit http://www.tinuiti.com.