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Brain, Brawn and Amazon
Amazon’s next competitor is… CVS?
Amazon makes an offer on home health service provider Signify Health just a month later. purchased One Medical Clinics for $4 billion, which CVS also had its eye on.
Apparently the more than 800,000 patients One Medical serves isn’t enough for Amazon, and it’s willing to pay big bucks. Signify could fetch more than $8 billion at auction, WSJ reports.
Physicians and other providers use Signify’s technology systems for real-time analytics that facilitate home care, much like Amazon’s Store Analysis designed to help retailers monitor product sales.
But groceries and patient care are two entirely different animals — and a sales-driven tech titan bursting into healthcare could be a little, well, worrisome.
markup exposed Amazon last year for unfairly favoring its own branded products in search results.
Be that as it may – and despite the risks of tampering with patient health data – Amazon has been quietly building a presence in the pharmaceutical market since 2018, when it acquired PillPack and turned it into an Amazon pharmacy.
For now, however, Signify is up for grabs. Amazon is still just a deep-pocketed contender.
Beggars must be selectors
HBO Max is getting desperate.
Warner Bros. Discovery has been busy cutting back on original content previously destined for HBO Max ahead of a planned relaunch of the service as a bundle with Discovery+.
During this time, Discovery+ did not experience any outages.
And now, Warner Bros. Discovery is also slashing prices for HBO Max subscriptions in the form of a 30% discount for anyone who prepays for an annual subscription by October 30. Variety reports.
The discount comes just as the newly merged company was pouring money into a one-day campaign to promote ‘Game of Thrones’ spin-off ‘House of the Dragon’ over the weekend hitting screens. Roku TV home. I have to keep these subs.
It’s the nature of the beast when it comes to streaming – it all starts with subscribers. Even Netflix decision to advertise is more on curb subscriber churn than funneling advertising revenue into its coffers.
Hanging up the next “Game of Thrones” at a steep discount seems like HBO Max’s best bet to avoid losing subscribers. And the effort may not be in vain. The premiere of “House of the Dragon” drew more viewers than Netflix’s “Stranger Things,” according to Samba TV, which isn’t too shabby.
Is this an ad?
Microsoft‘s deal with Netflix to support the streamer’s advertising ambitions also seems to have inspired it to add ads.
On Outlook, users can choose to divide their inbox into “Focused” and “Other”.
In the past, Microsoft only served ads in the “Other” tab for its free users. Recently, however, Microsoft has integrated more advertisements into Outlook for iOS and Android, and these advertisements have started to creep into single inbox mode. Now the only way to avoid ads is to pay for a Microsoft 365 subscription.
Although Outlook app users can still choose to filter out ads in the “Other” tab, they’re still stuck with ads as long as they’re using the free version, Microsoft spokeswoman Caitlin Roulston said. . The edge.
Native ads can be a good way to reach people as they leisurely browse a social media feed. But you might say that being forced to distinguish important business emails from advertisements is quite disruptive, to say the least.
Twitter people certainly are not happy on this subject.
But wait, there’s more!
How marketers reach viewers who insist on not paying for advertising. [Marketing Brew]
Ad spending is slowing, but retail media remain optimistic. [Digiday]
What the public really thinks about privacy. [Axios]
YouTube focuses on podcasts. [TechCrunch]
Why do small businesses love TikTok? [Ad Age]
The ad tech hiring freeze continues. [Insider]