Microsoft Ads and its partners offer early access to their beta pilot


Microsoft Ads and Partners Offer Early Access to Their Beta Pilot for Professional Services Ads

The new Microsoft Professional Service Ads beta pilot provides an advertising advantage to service providers such as doctors, lawyers, financial advisors, and more. It will make it much easier to connect people with the services they need.

With Microsoft Professional Services Ads, businesses can reach their audience at any point in the customer journey and drive higher CTR and qualified leads.

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This means:
– More volume
– A richer experience
– Stronger intent match
– Fast automation
– Promotion at local, regional and national level

Professional services providers interested in taking their first steps with this new digital marketing tool can contact Microsoft partner agencies such as MRKT360 INC. to be added to the Beta Whitelist and start working with Professional Services Ads.

Professional services ads must be created as separate text ad campaigns in Microsoft Campaign Manager. Although built on the same platform, professional ads are independent of text ads.

Professional ads are triggered for brand name or service type queries rather than keywords. This means you spend less time tracking keywords, making it easier to get ads accurate and up-to-date on the campaign.

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Ad groups manage bidding for service ads. When professional services offerings are associated with an ad group, a business can offer multiple bids for that ad group. The basics, such as downloading performance reports, tracking, standard targeting, and bid modifiers, which work the same way as Microsoft Text Ads, will remain much the same.

Microsoft Professional Services Ads appear to retain the flexibility and manageability of text ads while allowing service providers to showcase their services and improve the reach and click quality of their ads.

As a Microsoft partner, MRKT360 INC. is able to provide access to this beta pilot and its campaign management services so customers can see their investment in future connections shine.


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