Looka Inc. designs a winning advertising strategy with Microsoft Advertising


TORONTO–(BUSINESS WIRE)–Looka Inc., a leading AI-based design platform, is bolstering its online advertising strategy through multimedia ads with Microsoft Advertising. Looka users currently face a significant challenge in reaching targeted audiences – and with the value of search advertising continuing to grow, cross-media ads can help a brand communicate its value, amplify product discovery , inspire action and build brand loyalty through a rich advertising format .

Microsoft introduced multimedia ads in 2021 – a responsive ad format to effectively combine titles, descriptions and images, delivering large visual ads that grab attention.

“For a logo design and branding company like Looka, where visuals are a key selling point, Microsoft Advertising’s cross-media ads have proven to be an effective addition to our acquisition portfolio,” said Matthew Sison, Chief Growth Officer, Looka. “Not only do they take up more space on the search results page, allowing us to showcase our clients’ beautiful logos, but they also drive fantastic business results.”

The impact of this strategic partnership has been significant: after adopting visually catchy multimedia ads, Looka saw a 200% increase in return on ad spend and ads now account for 25% of revenue generated from acquisition campaigns. of Looka customers.

“It has been exciting to partner with Looka,” says Vi Nguyen, Senior Director of Product Marketing, Microsoft Multimedia Ads (MMA), “Through our partnership, multimedia ads have helped Looka stand out and get noticed, which allowed them to enrich the narrative of their brand. ”

Since its inception in 2016, Looka has generated over 200 million logos for its users and has since created a business name generator, print shop, website builder, domain registrar and a complete marketing stack: Brand Kit. Subscribers to Looka’s Brand Kit can now get $250 in media ad credits when brands spend $50.

Learn more about how you can design a custom logo and market your business: Looka: How It Works.

About Looka Inc.

Looka is an AI-powered logo maker that offers business owners a fast and affordable way to create a beautiful brand. Since launching as Logojoy in 2016, the company has served over nine and a half million people in 188 countries. Looka provides businesses with logos, social media resources, business card designs, and websites. Learn more at www.looka.com.


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