Exclusive: The numbers that show Zoom, not Teams, is the king of video conferencing

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Microsoft Teams has seen a meteoric rise in popularity over the past few years, but Zoom is always the most dominant force in the video conference market, suggest new figures.

Data provided to Tech Radar Pro by digital intelligence platform SimilarWeb shows that Zoom’s download page consistently attracted a greater volume of web traffic than the equivalent page for Microsoft Teams.

Over the past year, around 730,000 additional people have visited the Zoom page each month on average. Since the start of the pandemic, Zoom has attracted nearly 140 million more Internet users than its rival.

Of course, Microsoft Teams comes pre-installed on many more devices than Zoom, which means download traffic isn’t an accurate representation of total active users. But SimilarWeb’s data is corroborated by information from Google Trends (opens in a new tab)which shows that Zoom has consistently garnered more interest across the web since the first two clashed.

Zoom vs. Microsoft Teams

Following the transition to remote work at the start of the pandemic, videoconferencing and collaborative software The market exploded, sparking a race among sellers to grab the biggest slice of the expanding pie.

In many ways, the advantage was well and truly on Microsoft’s side. While Zoom may have benefited from greater brand awareness, many companies already held Microsoft 365 subscriptions (which include access to Teams), which meant the former had to demonstrate enough additional value to justify the extra expense.

Despite concerns at the start of the pandemic around the level of security available with Zoom, for which the company has been pilloried online, it has clearly had no trouble attracting customers. Since the start of fiscal 2020, Zoom’s revenue has increased almost tenfold and now stands at around $4 billion per year.

Earlier this summer, Zoom signaled a change in direction that will see the company focus on delivering a more comprehensive collaboration solution that brings together all the features workers need to communicate. Its newest offering, Zoom One, combines persistent chat, phone, meetings, and whiteboard functionality into a single package.

“Simplicity is at the heart of everything we do. As the Zoom platform evolved from a meeting app to a full-featured communications platform, it was clear that introducing new packaging like Zoom One was the next step in the company’s evolution.” , said Greg Tomb, president of Zoom.

“By bringing together chat, phone, meetings, whiteboard, etc. in a single offering, we are able to provide our customers with easy-to-manage solutions, so they can focus on business issues. the most importants.”

It doesn’t take a rocket scientist to figure out which slice of pie Zoom intends to eat from next.

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