, Inc. (NASDAQ: AMZN), Microsoft Corporation (NASDAQ: MSFT) – Microsoft fuels rivalry with Amazon by hiring veteran AWS Charlie Bell

Microsoft Corp (NASDAQ: MSFT) has joined its rival Inc(NASDAQ: AMZN) top cloud executive Charlie bell weeks after the industry veteran left his post at the e-commerce company.

What happened: Bell, who recently left Amazon, is now listed by Microsoft as the company’s vice president, although his exact role in the company is not yet clear, as the Wall Street Journal reported on Wednesday .

See also: Charlie Bell, Amazon Cloud Manager, departs on AWS management overhaul

An Amazon veteran, Bell joined the company when it started in 1998. He was seen as a candidate to replace the current CEO. Andy Jassy – who founded Amazon Web Services (AWS), an on-demand cloud computing subsidiary of Amazon.

Bell’s exit last month follows a series of high-profile moves at AWS, a key business for Amazon that accounts for half of the e-commerce giant’s total operating profit.

Why is this important: Amazon has strengthened its position in cloud computing since the founding of AWS in 2006. The rivalry between tech giants fighting for market share in the cloud computing space has grown as it turns out. quickly become a key profit driver in an environment of increasing growth.

The Defense Ministry canceled a $ 10 billion cloud contract in July that was the subject of a legal battle between the two tech giants.

Price action: Microsoft shares closed 0.20% lower at $ 320.01 on Wednesday.

See also: Amazon remains a dominant player in the cloud, but loses grip against rivals

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